GoalPulse
The visual identity of a football media on Instagram and TikTok: a badge logo and a post system you can spot anywhere.
The context
GoalPulse is a football media posting on Instagram and TikTok: results, big fixtures and stats, at the pace of the matches.
The challenge
A football media posts fast and often, among hundreds of other accounts. It needed an image recognisable in a split second while scrolling, and templates the team can fill in within minutes after each match.
The idea
A pill-shaped logo with layered outlines, like an embroidered badge, in lilac, purple and midnight blue. On the posts, a large atmospheric photo, crests turned lilac, a score bar with bold numbers and condensed type: the same system for every result, fixture and prediction.
Colours
- Lilas#D49ADF
- Violet#A962C9
- Nuit#16142A
- Blanc#FFFFFF
A system rather than a post
Each type of post has its own template: the prediction shows a giant percentage, the result a score bar with the scorers, the fixture the kick-off times and stadiums. Colours and layout stay the same, so the account is recognisable in a feed.
The outcome
GoalPulse now posts with a strong identity and ready-to-use templates: an account recognisable at a glance, updated quickly after each match. Player photos come from sports news and are used for illustration purposes.