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BusinessConcept project

Posters

A series of posters with very different moods: a reggaeton party, a legendary car and a football season.

Posters

The context

A poster has to catch the eye in a second, on the street or in an Instagram feed. This series explores opposite worlds to show how the same craft adapts to each subject.

The challenge

Fit a lot of information (date, venue, line-up, scores, kick-off times) without losing visual impact, and create a consistent football series that can be published every week of the season.

The idea

For the party, a retro and festive pink and purple poster with a crowd illustration. For the Supra, a neon sunset and chrome lettering. For football, a graphic system in the club’s colours: crest, frames, condensed type and cut-out photos, reusable for every match.

Reggaeton party in Miami
Reggaeton party in Miami
Toyota Supra poster
Toyota Supra poster

A football season in posters

A series designed for a club’s social media: the result after the match, the match-day announcement, the line-up, monthly and quarterly fixtures, and a team poster. The same graphic codes run through every visual so fans recognise the series at a glance.

The team poster
The team poster
The match result
The match result
Match day
Match day
The line-up
The line-up
The quarterly fixtures
The quarterly fixtures
The monthly fixtures
The monthly fixtures

The outcome

A series that shows the range of possible styles, from festive posters to a sports graphic system. Concept projects: created for the portfolio, not commissioned by the brands, clubs or events shown.

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